From first enquiry to enrolled student.

    Enrolment campaigns for universities and executive education programmes, built to qualify for programme fit before a lead ever reaches admissions.

    IFA Digital runs student enrolment marketing for universities and edtech platforms in the UAE and India. Results include 3x verified Online MBA applications in 6 weeks for Manipal University Dubai and lead-to-enrolment rates above 5% on postgraduate programmes.

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    3 education campaigns

    Manipal Executive Education, PG Diploma in Data Science

    6-month course. 1.5-month campaign.

    The situation

    Manipal needed to fill seats in a PG Diploma in Data Science within 6 weeks. Enrolment quality mattered as much as lead volume for this paid postgraduate programme.

    What we delivered

    IFA Digital ran a lead-generation campaign built to qualify for programme fit. More than 1 in 18 leads became an enrolled student within six weeks.

    320

    Leads generated

    18

    Enrolments

    5.6%

    Lead to enrolment

    Imarticus Learning, UCLA Certified Digital Marketing Program

    6-month course. 1.5-month campaign.

    The situation

    Imarticus needed enrolments for a premium, university-certified programme within a single 1.5-month window.

    What we delivered

    We ran a qualification-first funnel that filtered for genuine fit before handoff. More than 1 in 18 leads became an enrolled student within the campaign window.

    280

    Leads generated

    15

    Enrolments

    5.4%

    Lead to enrolment

    Manipal University Dubai, Online MBA

    Dubai, UAE. 6-week campaign.

    The situation

    Manipal needed to grow verified applications for their Online MBA from professionals seeking MBA education either online or offline. The goal was application quality, not just volume.

    What we delivered

    IFA Digital built targeted campaigns reaching UAE-based professionals across Meta and Google, with qualification built into the lead flow to ensure only serious candidates reached the admissions team.

    3x

    Lead volume increase

    6 wks

    To achieve result

    Verified

    Application quality

    Education results, answered

    What results have you delivered for universities?

    Manipal University Dubai saw a 3x increase in verified Online MBA applications within 6 weeks, with qualification built into the lead flow.

    Do you run campaigns for short courses and diplomas?

    Yes. Manipal Executive Education's PG Diploma in Data Science and Imarticus Learning's UCLA certified programme each converted more than 1 in 18 leads into enrolled students within 6 weeks.

    How do you keep enquiry quality high?

    Intent-matched targeting, screening questions on the form and CRM scoring before handoff, so admissions teams spend time on candidates who can enrol.

    How long does an enrolment campaign take to show results?

    Our education campaigns have reached their results within a 6-week campaign window.

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    Whether you need leads, a CRM, digital transformation, or a web presence that converts, IFA Digital builds the infrastructure that makes it happen. Consistently.