A Multi-Specialty Clinic, Dubai
Dubai, UAE | Sector: Multi-branch outpatient clinic (dermatology, dental, wellness) | Platform: DoubleTick WhatsApp Business API
The situation
The clinic operated across several branches, each running its own disconnected WhatsApp number and phone line for patient enquiries, appointment requests and follow-ups. There was no shared view of a patient's history across branches, no way to track which channel a lead came from, and front-desk staff spent a large share of their day answering the same pricing and service questions by hand. Appointment reminders were inconsistent, and no-shows were a recurring cost. The clinic needed a single, governed way to handle patient communication at scale without adding headcount.
What we delivered
- Migrated every branch onto one governed multi-number WhatsApp inbox, with role-based access and a full audit trail across the group.
- Deployed a no-code AI chatbot to qualify inbound enquiries by service line, answer FAQs and pricing questions, and route each conversation to the right branch and consultant.
- Automated appointment booking inside WhatsApp, with reminder messages sent 24 hours and 1 hour before each appointment.
- Integrated the platform with the clinic's existing CRM so every WhatsApp conversation and booking logs automatically against the patient record.
- Set up membership renewal and lapsed-patient re-engagement sequences, triggered automatically ahead of expiry dates.
45%
Reduction in missed appointments after automated WhatsApp reminders
60%
Faster first response time on inbound patient enquiries
28%
Increase in lead-to-booking conversion after AI-led qualification
One governed inbox across every branch replaced disconnected numbers and manual follow-up, cutting no-shows and speeding up response time without adding front-desk staff.